Marketing with machine learning technologies

The company is already in Dizraptor’s portfolio since Sep 1. New offerings are possible in the future

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About the Company

NextRoll is a platform for managing marketing campaigns with machine learning technologies. The patented software uses a trial-and-error algorithm to determine which ads work best.

NextRoll platform is linked to client pages, such as an online Shopify-based store, and determines which ads drive users to buy the most. Constant repetition reveal certain patterns and the best ads claim a larger portion of the budget.

The software tracks which images get the most attention and where users click "Buy Now." Clients include DocuSign, Salesforce, Slack, Snowflake, Zoom, Okta and others.

Financials and Valuation

NextRoll's annual revenues reached $175M in 2020. The company predicts record eight-digit EBITDA and 400% growth in 2021.

The company has raised $111M over 10 funding rounds. Its valuation is low compared to competitors. For example, 6Sense, which is comparable in size to NextRoll's Rollworks unit, raised $200M in January 2022 at a valuation of $5.2B.

The company is expected to go public in late 2022 or early 2023. One of NextRoll's first investors is Peter Thiel, the co-founder of PayPal and Palantir and one of the first outside investors in Facebook, LinkedIn and Yelp.


6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion, PRNewswire, Jan 2022

Dizraptor Application. Dizraptor is a platform for collecting orders and funds from investors for buying shares of private companies mentioned in offerings of special purpose vehicles (funds). Publisher does not guarantee the collection of sufficient funds for participation in a deal. There may be no active offers on the secondary market, or they may not match the amount of funds raised.

Eligible Purchasers. The interests in funds will be sold only to “accredited investors” as defined in Rule 501(a) of Regulation D. It also may be required that interests are sold only to “qualified purchasers” as defined in Section2(a)(51) of the Investment Company Act of 1940.

Offerings. Interests in the funds are sold in accordance with the exemption provided by Section 4(a)(2) of the Securities Act and Regulation D promulgated under the Securities Act, and other exemptions of similar import in the laws of the states where the offerings will be made. The funds mentioned in offerings will not be registered as investment companies under the Investment Company Act of 1940.

Past Performance. Past performance is no guarantee of future results. Any forecasts are inherently limited and should not be regarded as indicators of actual or future results.

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