Optimizely
Optimizely

Optimizely

Conversion optimization platform

Investment has been completed on Dec 10, 2020

Net profit
−70.23%
View current offerings

Optimizely is an experimentation platform that helps developers run A/B tests on websites and increase conversion rates. Its customer list includes Peloton, Nike, Uber and many others. After Optimizely was acquired by a private company in October 2020, the investment had to be closed in December 2020 with a result of -70%.

About

Optimizely is the world's leading experience optimization platform that lets you set up and run A/B tests to learn, innovate and implement the most successful experiments.

The company was founded in 2010 by former Google employees Dan Siroker and Pete Koomen. It is headquartered in San Francisco.

The platform allows you to experiment with changing images, editing buttons, writing your own custom code. Optimizely tests let you set up targeting, timing, and audience distribution.

Market

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. In 2020, the global A/ B testing software market size was $643M. It is projected to reach $1.25B by the end of 2027, at a CAGR of 10.7% over this period.

Details

In October 2020, private company Episerver acquired Optimizely. The deal was worth $280M, well below the last investment round.

Our first purchase of shares took place in July 2019 at $14.50. Payments to stockholders were made in December 2020 at $4.71 per share, and the investment was closed with the result of -70%.

We remind that the risks of investing in private companies are higher than in public companies. We recommend keeping at least 10 private companies in your portfolio to reduce risk.

Dizraptor Application. Dizraptor is a platform for collecting orders and funds from investors for buying shares of private companies mentioned in offerings of special purpose vehicles (funds). Publisher does not guarantee the collection of sufficient funds for participation in a deal. There may be no active offers on the secondary market, or they may not match the amount of funds raised.

Eligible Purchasers. The interests in funds will be sold only to “accredited investors” as defined in Rule 501(a) of Regulation D. It also may be required that interests are sold only to “qualified purchasers” as defined in Section2(a)(51) of the Investment Company Act of 1940.

Offerings. Interests in the funds are sold in accordance with the exemption provided by Section 4(a)(2) of the Securities Act and Regulation D promulgated under the Securities Act, and other exemptions of similar import in the laws of the states where the offerings will be made. The funds mentioned in offerings will not be registered as investment companies under the Investment Company Act of 1940.

Past Performance. Past performance is no guarantee of future results. Any forecasts are inherently limited and should not be regarded as indicators of actual or future results.

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