Celebrity-taught online courses

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MasterClass is a streaming platform with training courses from world-famous experts, athletes, and celebrities. It offers to take cooking classes with Gordon Ramsay, make movies with Martin Scorsese or James Cameron, play tennis with Serena Williams and master anything the most famous professionals in their field can teach.


MasterClass was founded in 2015 by Aaron Rasmussen, a Boston University graduate, and David Roget, a Stanford Business School graduate. There are more than 100 courses available on the platform, and each month this number is growing. David Roger, the company CEO, admits that he would also like to invite J. K. Rowling, Elon Musk, Barack and Michelle Obama, but there is no exact information whether he has started negotiations with them. The learning process is organized in the form of video lessons, after which a user can do the homework and share the results with other students. The service works on a subscription that costs $180 per year.

The company's business model is a two-sided platform that links its users and celebrities. The former get an opportunity to share the accumulated knowledge and experience and make money on it. For the latter – it's the opportunity to get closer to their role models, get access to exclusive content, motivation and knowledge. The platform is beneficial for both sides, which creates positive network externalities and accelerates the platform’s growth.

Why MasterClass Is on Our List

The global E-learning market size is projected to grow $370B by 2026, from $226B in 2020, at a CAGR of 8.5% during 2021-2026. The pandemic has contributed to the market expansion by increasing interest from both students and investors.

Unlike courses on traditional e-learning platforms, MasterClass content is aimed at a wide audience – it is both informative and entertaining. The company's activities go beyond the educational sphere and cover the vast online entertainment market, which is projected to reach $652.5B by 2027 with annual growth of more than 20%.

The company plans to allocate a separate direction for work in the B2B segment. According to the management, companies are interested in working with MasterClass – they can provide their employees with access to the platform as a bonus and use it as a training tool. This will open up new opportunities for MasterClass: according to forecasts, the corporate online learning market will grow by 13% annually and will exceed $37B by the end of 2025.

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Past Performance. Past performance is no guarantee of future results. Any forecasts are inherently limited and should not be regarded as indicators of actual or future results.

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