Fleet management platform

The company is already in Dizraptor’s portfolio since Aug 10. New offerings are possible in the future

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About the Company

Motive (formerly KeepTruckin) was founded in 2013 to serve the trucking industry. But today the company provides hardware and software to industries ranging from construction, oil and gas to distribution, moving and storage. Motive serves over 120,000 businesses and more than one million drivers and employs 2,400 people worldwide.

The company provides cutting-edge technology leveraging the latest advances in artificial intelligence and computer vision for vehicle-related businesses – spanning video-based driver safety, Electronic Logging Device (ELD) compliance, GPS tracking, dispatching, and fuel and maintenance.

Market Opportunities

According to a Motive release, the global middle class has tripled in the past 20 years to more than 1.7 billion people. As incomes rise, so does consumption, and expectations for quality, reliability and speed of delivery are higher than ever. This exponential growth in demand combined with continuously rising expectations is putting unprecedented strain on the industries that power the physical economy – agriculture, manufacturing, construction, field services, trucking and logistics.

The physical economy accounts for about 50% of global GDP, and yet it is largely ignored by the technology industry. To modernize the physical economy, Motive is focusing on the Internet of Things (IoT) and artificial intelligence. The global IoT market is projected to grow from $478.36B in 2022 to $2,465.26B by 2029 at a CAGR of 26.4% over the forecast period.

Financials and Valuation

Since its foundation in 2013, the company has carried out 7 investment rounds and raised $417M. Investors include Google Ventures (invested in Uber, Lemonade, Slack) and Index Ventures (invested in Datadog, Slack, Etsy).

In June 2021, Motive raised $190M from G2 Venture Partners, IVP and Scale Venture Partners and funds managed by BlackRock and others valuing the company at $2.3B. The previous round in April 2019 was valued at $1.4B.

Currently, there is no revenue data on Motive in open sources. Despite the pandemic's effects, the company said it has experienced 70% annual growth, largely due to expansion into new markets.


The trucking industry, which remains a major market for Motive, has suffered because of the pandemic. Freight companies experienced constant fluctuations in demand and were unable to forecast operations effectively, incurring significant losses because of it.

As the company's customer base expands, so does its list of competitors. Motive competes with such major players in the trucking optimization product market as Ontruck, Convoy, CargoX, Flexport. It also competes with software providers for agriculture, manufacturing, construction, gas and oil industries, and others.


KeepTruckin Rebrands to Motive Technologies, Work Truck Magazine, Apr 2022

Motive website, Apr 2022

Internet of Things (IoT) Market Size, Share & Trends, 2022-2029, Fortune Business Insights, Mar 2022

“The Infrastructure Bill Will Put Teenage Truckers on US Roads”, Quartz, Nov 2021

“KeepTruckin raises 200 million”, KeepTruckin website, 17 Jun 2021

KeepTruckin | LinkedIn

“Trucking by the Numbers: A 2020 Overview”, FleetOwner, Dec 2020

“Electronic Logging Device (ELD) Market Size to Hit $16bn by 2025”, Global Market Insights, May 2019

“KeepTruckin Launches New AI Dashcam Featuring Industry-Leading Accuracy to Proactively Prevent Accidents, Increase Safety and Efficiency”, Business Wire, Aug 2021

“The Leading Fleet Management Platform”, KeepTruckin website

“The Logistics of Trucking in a Post-COVID-19 Era”, Food Logistics, Sep 2021

“KeepTruckin Raises $190 Million to Invest in AI Products, Double R&D Team to 700”, TechCrunch, Jun 2021

“KeepTruckin Raises Fresh Funds Valuing Startup at $2.3 Billion”, Bloomberg, Jun 2021

“KeepTruckin, A Unicorn Valued At $1.4B, Raises $149M Series D”, Crunchbase News, Apr 2019

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Eligible Purchasers. The interests in funds will be sold only to “accredited investors” as defined in Rule 501(a) of Regulation D. It also may be required that interests are sold only to “qualified purchasers” as defined in Section2(a)(51) of the Investment Company Act of 1940.

Offerings. Interests in the funds are sold in accordance with the exemption provided by Section 4(a)(2) of the Securities Act and Regulation D promulgated under the Securities Act, and other exemptions of similar import in the laws of the states where the offerings will be made. The funds mentioned in offerings will not be registered as investment companies under the Investment Company Act of 1940.

Past Performance. Past performance is no guarantee of future results. Any forecasts are inherently limited and should not be regarded as indicators of actual or future results.

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